Globalization

This concept is from chapter 7. I thought the example of how BMW has globalized its production line was great, how employees are recruited from around the world to ensure cars are manufactured to the right specifications for each country or region of the world. I also thought it was interesting that the authors mentioned how GM refused to make cares with right side steering in the 1960s, and today GM has had to completely reinvent itself and file for bankruptcy while BMW seems to be doing much better in this economic downturn. Its a great example of how adapting to the times and the "global village" will really help any organization.